It’s no secret that Solo: A Star Wars Story‘s opening weekend box office was not what Lucasfilm would have been hoping for with the movie having taken in $84.8 million Domestic, well short of its $130-150 million projection. Although the film’s marketing was strong and, being a Star Wars title, it has a sizeable built-in audience, Solo’s numbers are disappointing to say the least. What’s more puzzling (than anything else) is that the movie has generally received positive reviews with the majority of critics recommending Solo as fun time at the cinema. Its main challenge was being able to stave off the continued business of Avengers: Infinity War along with the more recent Deadpool 2, which it clearly was not able to do as capably as was expected.
Perhaps some of Solo‘s troubles really began with the very public problems it had had behind-the-scenes, as original directing duo Phil Lord and Chris Miller were fired due to creative differences a long way into production. Bringing in Ron Howard, Lucasfilm tasked the 64-year-old filmmaker with reshooting around 70 percent of the film. The new direction seemed to place emphasis on just making a fun, space fairing adventure that would just be a serviceable piece of popcorn entertainment. Solo is also not a main Saga title in the Star Wars canon, and being an anthology film it wasn’t expected to do The Force Awakens or The Last Jedi numbers. That said, at this rate the movie may not even be able to breakeven, if its opening weekend is anything to go by.
With the disappointing news, Howard himself took to his Twitter account to voice his personal take on Solo‘s performance, conceding that the movie “Didn’t meet expectations” but also cited it as “a new personal best” for him. The director’s previous best opening weekend was The Da Vinci Code (2006) which made $77 million in the U.S. on its opening weekend. Howard ends his comments by telling fans to go and see Solo “on the big screen”:
Howard seems to be remaining optimistic, and perhaps as more of us hear the generally positive word of mouth the film is getting we’ll decide make the trek (wrong franchise!) out to the local cinema to see it for ourselves.
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Solo: A Star Wars Story is now showing in cinemas
Source: Twitter/Ron Howard