Upon tallying up the totals for 2016, Disney found itself breaking records for grossing the highest amount at the box office in one year, raking in over $7.6 billion worldwide – thanks to the likes of Captain America: Civil War, Finding Dory and Rogue One: A Star Wars Story. One of the other heavy financial hitters for the studio was its live-action/CGI re-imagining of The Jungle Book, which saw the successful resurrection of much-loved characters Mowgli, Baloo, Bagheera and many others. Looking to repeat the hugely lucrative formula, Disney is set to release Beauty and the Beast in the early stages of 2017.
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Following the film’s first wave of marketing, including the second trailer released in November, the studio is now giving us a look at, or a listen to, Emma Watson’s singing voice as Belle.
The new TV spot places Watson front and centre, using her vocals from one of Beauty and the Beast‘s musical numbers underneath what are, for the most part, recycled shots from previous promos.
Official Description and TV Spot:
Disney’s “Beauty and the Beast” is a live-action re-telling of the studio’s animated classic which refashions the classic characters from the tale as old as time for a contemporary audience, staying true to the original music while updating the score with several new songs. “Beauty and the Beast” is the fantastic journey of Belle, a bright, beautiful and independent young woman who is taken prisoner by a beast in his castle. Despite her fears, she befriends the castle’s enchanted staff and learns to look beyond the Beast’s hideous exterior and realize the kind heart and soul of the true Prince within.
Beauty and the Beast marks Disney’s fourth live-action fairy tale themed musical, after Mary Poppins (1964), Enchanted (2007) and Into the Woods (2014), but is the only adaptation of a previously animated film to be made as a musical. This almost didn’t materialise, as when director Bill Condon first joined the project the studio had not been planning to do a musical. Condon insisted that if Disney was going to make a “gorgeous” live-action Beauty and the Beast then it would be a mistake not to include all the songs. Clearly the filmmaker won the mouse house over, and so the film will include all of the original, plus some new, musical moments.
Beauty and the Beast leaps into theatres March 17th.