As its release date draws ever-closer, the marketing campaign for Rogue One: A Star Wars Story is in full operation with Disney and Lucasfilm pushing trailers, TV Spots and images our way fast. Having released three, or is that four(?), full-length trailers, the studio has now put out an extended ad telling us to “trust” the force.
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Although a significant amount of the footage used in the promotional video is made up of shots we’ve seen before, we do get a chance to see more of Alan Tudyk’s reprogrammed Imperial security droid K-2SO in action, along with some new snippets of the film’s epic battle sequences, including the completion of a scene in which a U-Wing finishes off an AT-ACT (the larger version of the well known AT-AT) that, moments before, had brushed off an RPG shot to the face like it was nothing.
Official Synopsis and Trailer:
From Lucasfilm comes the first of the Star Wars standalone films, Rogue One: A Star Wars Story, an all-new epic adventure. In a time of conflict, a group of unlikely heroes band together on a mission to steal the plans to the Death Star, the Empire’s ultimate weapon of destruction. This key event in the Star Wars timeline brings together ordinary people who choose to do extraordinary things, and in doing so, become part of something greater than themselves.
What this shorter trailer does succesfully is to cement our understanding of who each of the film’s central characters are. We see Jyn Erso (Felicity Jones) as the forceful (pun intended), strong leader of the main group of rebel fighters, the aforementioned K-2SO bringing a warmth to the movie through its humour, and we have Director Krennic (Ben Mendelssohn) displayed as the power-obsessed right hand of Darth Vader, and so on. The video also demonstrates the intensity and grit of war time in the galaxy far away, with scene after scene taking us from ground combat, to space combat, dogfights, to chases, and, even if that isn’t a big enough indicator, the rebel characters’ faces are constantly covered in dirt, just in case you didn’t get the message.
The stage is well and truely set for Rogue One to win big with fans, and at the box office, this christmas. For Disney & Lucasfilm, the, expected, success of their first ever Star Wars anthology movie will mean everything moving forward, with the studios’ plans for the near future holding the return of franchise favourites Han Solo and Boba Fett to the big screen.
Rogue One: A Star Wars Story flies to cinema screens on December 15th.